52% of Americans say they need life insurance or more of it — highest in the last decade (LIMRA, 2024).

41 million U.S. adults say they intend to get coverage this year but haven’t yet — making education + access more urgent than ever.

Millennials & Gen Z now make up 55% of new life insurance buyers — they prefer flexible, cash-value based policies over term-only plans.

1 in 3 young adults now view life insurance as a wealth-building tool, not just “death insurance.”

Indexed Universal Life (IUL) sales hit a record $3.9 billion in 2024, up 27% from last year — driven by people wanting tax-free retirement income and market-linked growth without losses.

Fixed Indexed Annuity (FIA) sales grew 31%, now the fastest-growing retirement product in the country.

80% of people overestimate the cost of life insurance by 3–5x — most young adults think it's “unaffordable” when a healthy 30-year-old can get coverage for ~$25/month.

Biggest reason people don’t buy? Not price — lack of education and not knowing where to start.

57% of Black Americans say they need life insurance, yet only 45% are insured.

Biggest barriers: mistrust, misinformation, and lack of culturally aligned agents — AKA exactly where you come in.

Only 48% of U.S. employees have life insurance through work, and most policies don’t follow them if they leave the job.